בלוג לשיווק באינטרנט, ייעוץ שיווקי, וורדפרס וחיים באינטרנט *

Last week, Yahoo reported that their second-quarter profits topped analysts' expectations, but overall sales fell short and company shares took a hit in after-hours trading. For the quarter, in total, Yahoo reported earnings of $0.15 per share. Well, this is a penny higher than analysts were expecting and 53% ahead of the same period last [...]

Microsoft and Yahoo have received all-systems-go to launch their search agreement from both the U.S. Department of Justice and the European Commission, and they will soon begin implementing their scheme. The process will involve porting Yahoo's algorithmic and paid search platforms to Microsoft and making Yahoo the sole relationship sales force for both companies' premium [...]

…Chances are that you have heard about the amazing ROI that can be had with pay-per-click advertising on Google, Yahoo!, and Bing. Returning 300% or even higher is not at all unusual with this form of advertising. Here are some tips you can use to trim the fat from your search ad campaigning… PPC…Not For [...]

Well as you might have heard,Microsoft and Yahoo have finally reached an agreement to merge their search services in hopes of finally being able to compete with Google. Under the new 10-year, $275 million agreement, Microsoft's Bing search engine will power Yahoo Search, while Yahoo Search Marketing will be powered by Microsoft AdCenter. So what [...]

"Google Google Google, you're just too big" say its rival bookworms in the electronic book industry. The former former former's bid to secure the digital rights to millions of books remains under attack. Google is shooting at a legal settlement that would unlock to the search and ad genius, a vast electronic library. The opposition [...]

Here's the story as I understood it: Google launched google.cn in 2006, agreeing to some censorship of the search results, in accordance with requests by the Chinese government. Google's choice to concede to China's demands on censorship in 2006 led to accusations that it had betrayed its company motto: "don't be evil". Google argued it [...]

When any one power gets too strong, as the saying goes, absolute power corrupts absolutely. Not that Google is corrupt or anything, and indeed they are doing great things on the net and for humanity in general. But at some point, they will get lazy, sitting at the top all alone, and someone will race [...]

Carol Bartz and Steve Ballmer are probably pretty happy today. They are the two CEOs for Yahoo and Microsoft, respectively. Why are they probably happy? MicroHoo is getting underway. Google just agreed to hire 400 Yahoo employees as part of the two companies' plans to share search advertising revenue. The deal goes like this: Yahoo [...]

אז בפרוטוקול OAuth נמצאה בעית ביטחון דבר שגרם לכמה שרותים כולל twitter ו Yahoo להפסיק זמנית את התמיכה בו. פרוטוקול הקוד הפתוח הזה מאפשר למפתחי אפליקציות ואתרים לתקשר בצורה מאובטחת אם חשבונות לקוח ללא מגע בפרטים אישיים. אלא שמסתבר שנמצאה פרצה שמאפשרת להאקרים להוציא פרטים מחשבון הלקוח של השרות. חברות כמו טוויטר משתמשות בצורה נרחבת [...]

הכתבה הזאת בCNET נותנת הצצה לאחד ממרכזי המידע של Equinix הבית של האינטרנט בעולם הפיזי. החברה מארחת את Digg, MySpace.com, Yahoo, Google ו Bank of America רק בתור התחלה. הבניין מוגן באמצעות חמש רמות אבטחה ביומטריות, מצלמות ועוד. שווה צפייה!

Recieved From: Yahoo! Advertising Solutions [mailto:solutions@ysm.yahoo-email.com] Subject: Important Message from Hilary Schneider Regarding Yahoo!/Google Agreement Dear Advertiser, We wanted to reach out to you directly regarding Google's decision, announced earlier today, to terminate the advertising services agreement that the companies announced in June. Yahoo! continues to believe in the benefits of the agreement, and is [...]

על אף הירידה החדה בכמות הרכישות המתבצעות באינטרנט, ועל אף המשבר הכלכלי העולמי, יאהו מעלים את תעריפי הפרסום שלהם ב 25% "לרגל החגים". יאהו שוב מוכיחה שימי הזהר שלה מאחוריה. אתם באמת רוצים להבריח את המפרסמים שעוד נשארו לכם? לחצו להגדלה: