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With the growth of social media, marketers have learned that simply joining along in an online conversation does not always lend itself to sales. Time and again, marketers have discovered that there is tremendous value in building brands and relationships through long-term social media strategy versus short-term direct-marketing tactics on social sites Dell's Delloutlet Twitter [...]

Last week, Yahoo reported that their second-quarter profits topped analysts' expectations, but overall sales fell short and company shares took a hit in after-hours trading. For the quarter, in total, Yahoo reported earnings of $0.15 per share. Well, this is a penny higher than analysts were expecting and 53% ahead of the same period last [...]

According to a recent study by market research firms Chadwick Martin Bailey and iModerate Research Technologies, consumers of certain brands who are Twitter followers and Facebook fans are more likely to recommend and buy from those brands than they were before becoming followers/fans. 60% of people who are Facebook fans of brands and 79% of [...]

For those who have not heard of it, RankSpeed is a search and ranking tool which helps you find the best Websites and products by doing a sentiment analysis on the Twitter/blogosphere. It analyzes the data in social media to rank results by any item or query entered as a keyword, plus a sentiment about [...]

Twitter is announcing that they have got a new plan to make money from their ultra-popular micropublishing system. The New Plan: copy Google’s money-spinning search ads. Twitter will let advertisers sign up to have their ads show up as tiny 140-word posts when users search through Twitter or through other search engines that use its [...]

Internet security experts become alarmed whenever a new social networking application seems like it is going to become the next big thing. This because the last thing we need is another vehicle to bombard us with spam or malware. Buzz, Google's brand new social networking idea is already drawing some negative feedback, especially from security [...]

How about the virtue of having an intimate social network as opposed to the bigger is better philosophy of Facebookies and Twitter Tweets abound? You know who you are, good people I'm sure, but probably not innovators or personal think machines me thinks. Maureen Evans, a grad student and poet, got into Twitter back in [...]

Some Gmail users noticed yesterday that a new tab popped up in their Gmail toolbox called Buzz. They want to know, what exactly is up with that? Those who gave the new application a shot learned that it is a social networking tool which allows the sharing of status updates, images, and videos. These features, [...]

Some want to know what exactly is Twitter good for? For some, the question goes unanswered, for others, the answer is, well, nothing really. However, if you are in the business of marketing and customer service, Twitter can be a very important tool to use. Know this: you are wrong if you expect this micro-blogging [...]

Whether you are planning to sell something online for the first time, or are tuning up and re-launching an existing e-commerce site, drawing visitors to your website is always a huge challenge. Some traditional marketing strategies actually translate well to e-commerce, such as promoting to places where you know your customers congregate. If you have [...]

According to a report from computer security research firm, McAfee, the increasing global reliance on information technology is creating a "cyber-cold war". In one instance, Estonian government and commercial Web sites were hit by a series of denial of service attacks over a period of weeks back in 2007 from Russian sources. The Russian government, [...]

Twitter, the Net's fastest growing social networking idea has added a new feature, which Twitter itself cannot claim credit for, but instead, the Tweeters who use Twitter. Retweeting is the verb which expresses the act of reposting someone else's Tweet on your own page. They start with the letters, RT – for Retweet and usually [...]