With the growth of social media, marketers have learned that simply joining along in an online conversation does not always lend itself to sales. Time and again, marketers have discovered that there is tremendous value in building brands and relationships through long-term social media strategy versus short-term direct-marketing tactics on social sites Dell's Delloutlet Twitter [...]
פוסטים אשר מתוייגים תחת 'social marketing' 
The Dell Example
26 ביולי, 2010 · ניתן להגיב
תגיות: commercials · Dell · social marketing · Twitter
Yahoo Tells Its Quarterly Numbers While Looking Ahead
21 ביולי, 2010 · ניתן להגיב
Last week, Yahoo reported that their second-quarter profits topped analysts' expectations, but overall sales fell short and company shares took a hit in after-hours trading. For the quarter, in total, Yahoo reported earnings of $0.15 per share. Well, this is a penny higher than analysts were expecting and 53% ahead of the same period last [...]
תגיות: Facebook · profits · social marketing · Twitter · Yahoo
Making Your Website Grow With Your Business and Vice Versa
6 ביולי, 2010 · ניתן להגיב
Thinking about building a website for your small business? Well before you get started, it's important that you regard your website as an investment. Try to look on down the road and be sure that the manner in which you build your site gives you the flexibility and cost-effectiveness to grow both your site and [...]
תגיות: Online Marketing · small business · social marketing
The Bright Future of E-Tail
11 במאי, 2010 · ניתן להגיב
In the months and years ahead, global e-commerce is expecting explosive growth. Due to vast selection, high-quality specialty goods and unbelievable values, demand overseas for U.S. products is booming. What is bringing all of this value, selection and convenience directly to consumers all over the world? The Internet. In fact, worldwide Internet usage has already [...]
תגיות: eCommerce · Internet · shopping · social marketing
Social Media Consumers
29 באפריל, 2010 · ניתן להגיב
According to a recent study by market research firms Chadwick Martin Bailey and iModerate Research Technologies, consumers of certain brands who are Twitter followers and Facebook fans are more likely to recommend and buy from those brands than they were before becoming followers/fans. 60% of people who are Facebook fans of brands and 79% of [...]
תגיות: Facebook · social marketing · social media · survey · Twitter
Building a Fan Base on Facebook
22 באפריל, 2010 · ניתן להגיב
Tapping into the massive audience available to you on Facebook is a giant opportunity for any company. Well, this is why thousands of businesses have created fan pages. Unfortunately though, not all of them appear to know what to do with them. Developing a Facebook fan base and of course keeping those fans engaged can [...]
תגיות: Business · Facebook · social marketing · social media
RANKSPEED DOES IT RIGHT
19 במרץ, 2010 · ניתן להגיב
For those who have not heard of it, RankSpeed is a search and ranking tool which helps you find the best Websites and products by doing a sentiment analysis on the Twitter/blogosphere. It analyzes the data in social media to rank results by any item or query entered as a keyword, plus a sentiment about [...]
תגיות: keywords · ranking · Search Engines · social marketing · Twitter
A Mysterious Little Company Called, Twitter
4 בנובמבר, 2009 · ניתן להגיב
Twitter, the Net's fastest growing social networking idea has added a new feature, which Twitter itself cannot claim credit for, but instead, the Tweeters who use Twitter. Retweeting is the verb which expresses the act of reposting someone else's Tweet on your own page. They start with the letters, RT – for Retweet and usually [...]
תגיות: Biz Stone · Evan Williams · Micro Blogging · Retweeting · social marketing · Twitter
Pay Per Click Wars of the Social Marketing Bots
2 באפריל, 2009 · ניתן להגיב
Once in a while you come across a little "Pay Per Click War" action. For example this little diddy between 2 sites that are supposed to "enhance" your social profile by building a point system on the Law of Social Marketing Reciprocity model and helping you add hundreds of friends to your MySpace profile. Or [...]
תגיות: שיווק חברתי · law of reciprocity · marketing bots · MySpace · pay per click · PPC · social bots · social marketing




