בלוג לשיווק באינטרנט, ייעוץ שיווקי, וורדפרס וחיים באינטרנט *

So you've got an ad on a webpage. Until now, all you could do was click on it, not much else. Once you did, you're at a website, pretty lost, and whatever you were doing is on the backburner, because you've got this whole new page to deal with.

Now, two companies are putting their heads together to create a new kind of online ad. Inoventiv™ and Tabrio™ are putting two technologies together, one which allows search within an ad itself, and another that allows (this is really cool) to just type in a phone number within the ad space and call a representative right there. So you can search and talk to people right on the page you're still on. That's crazy.
The former is called Search&Display™, and it is live on The New York Times, The Wall Street Journal, and International Herald Tribune. The latter is called Verb Exchange™.

"Tabrio(TM) is a simple and effective solution for increasing person to person business calls over the internet. By combining Tabrio(TM) with Search&Display, users can instantly connect to the online marketer, dynamically in any location simply by entering a phone number within the ad unit. We are looking forward to combining the two technologies together into our product offerings," says John Marshall, CEO of Inoventiv.

The two companies have agreed to only work with each other on advertising issues, giving both worldwide exclusivity from the other.