Digital Asset Management has become so important to firms no matter their size. This provides a way to centralize an organization’s digital assets, ensuring not only that the correct and most current version is being used, but also that it isn’t being duplicated unnecessarily.

Generally Digital Assets are developed for one of the following three reasons:

1. to sell or market products or services where the digital assets represent the product which is being sold — instance, product images in a website or catalog;

2. to make revenue in businesses in which the assets are the products that are being sold — for example, downloading movies or music;

3. to build brand equity or reinforce a brand image — say, a brand logo or logo for a special occasion.

Maximizing the value of digital assets is accomplished by squeezing out as much use or work and result or return from that particular asset, as is possible.

There are two basic ways to go about doing this. Either, you can re-use a digital asset, which means employing it for the purpose for which it was made (doing this more than once), such as an image created for a specific PowerPoint presentation, which is then used in different presentations.

Or you can always repurpose the asset — that is, use the image created for one medium in a different one. One example of repurposing is taking the image created for the PowerPoint presentation and use it in a brochure, on a Facebook fan page, on a Web page, or in an email marketing piece.