E-Marketing: Another Introduction
Put simply, E-Marketing refers to the application of marketing principles and techniques via electronic media and more specifically via the Internet. The terms E-Marketing, Internet marketing and online marketing, are interchangeable, and often considered synonymous.
E-Marketing is the process of marketing a brand using the Internet or the World Wide Web. It includes both direct response marketing as well as indirect marketing elements and uses a range of technologies to help connect businesses with their customers.
By this definition, E-Marketing entails all of the activities a business conducts via the Web with the aim of attracting new business, retaining current business and developing a brand identity.
When implemented correctly, the ROI from E-Marketing can far exceed that of traditional marketing strategies.
Whether you are a “bricks and mortar” business or operating purely online, the Internet is a force which mustn’t and cannot be ignored. It can be a means to reach millions of people every year. It’s at the forefront of a redefinition of the way in which businesses interact with their customers.
