Tapping into the massive audience available to you on Facebook is a giant opportunity for any company. Well, this is why thousands of businesses have created fan pages. Unfortunately though, not all of them appear to know what to do with them. Developing a Facebook fan base and of course keeping those fans engaged can be a critical part of a small business’ social media campaign; here are some ideas which can help you do just that.

Appealing to a Target Audience

Since they’re linking your company to their personal profile, Facebook fans are clearly willing to endorse you. Well, the more appealing your page is to your target demographic, the more those individuals will want to join in and be a part of the community.

Triggering a Debate

Spark a discussion on some hot topic, somehow tying it to your business. Everyone’s got something to say and wants to be heard, so go ahead and give them the platform to engage! When people participate in an online debate, they have a tendency to return and check on the other responses.

Asking for Feedback

Fans feel more connected to a company when asked for their feedback. Ask fans for input on things like products, services, or your website layout. This is also a good forum for getting personal feedback in real-time.

Update with original content, photos and videos

Interesting and original content will keep users coming back to find out what’s new, so be sure to update and refresh often. Of course, a picture is worth a thousand words, yes even online.

Creating incentive

People seem to flock to fan pages which give them a reason to go there: a sale, free products or services, and contests. Word of mouth is quite powerful on Facebook. So, if you offer something exclusive that people are curious about, they will want to access to it.