בלוג לשיווק באינטרנט, ייעוץ שיווקי, וורדפרס וחיים באינטרנט *

Shoppers are increasingly turning to e-tailers for their product needs and wants instead of wandering through the mall, hoping that they find the right product, and that it's the right size, color, price, etc. If you have been reading this blog, then surely you realize this. Recent figures from the Department of
Commerce show that online [...]

In its first earnings report as an independent company, AOL posted a small profit for the fourth quarter. It recorded a net income of US$1.4 million, or 1 cent per share, for the quarter. In the same period a year ago, it lost $1.93 billion, because of a $2.2 billion noncash impairment charge.
Their revenue declined [...]

For IT, cloud computing is as significant a development as the invention of the PC!
Apple made the iPod a success by changing people's perception of music from a product to a service, a single song to download as needed, as opposed to a physical CD to buy in a store — and the cloud will [...]

“Blogs are the most important thing to online marketing since sliced bread.”
“Blogs may have their place… but it’s not in direct marketing.”
Such disparate views leave us asking who to believe!
The blog consultants?
Or the “old school” marketing mavens?
Bombarded and barraged with hype, marketers can have a tough time deciding whether blogs should be [...]

Viral marketing campaigns are internet word-of-mouth initiatives which use social networks to increase lead generation and brand engagement. They work across any online platform and easily scale from large to small, exponentially increasing their reach with minimal effort on the part of the marketer. All too often smaller organizations shy away from viral campaigns, assuming [...]

Marketing is probably as old as civilization itself. Since the day that humans first started trading, marketing was present. Since then, the methods of marketing have changed and improved, and we've become a lot more efficient at telling our stories and making our marketing messages known. E-Marketing is the product of the merging of modern [...]

…Chances are that you have heard about the amazing ROI that can be had with pay-per-click advertising on Google, Yahoo!, and Bing. Returning 300% or even higher is not at all unusual with this form of advertising. Here are some tips you can use to trim the fat from your search ad campaigning…
PPC…Not For [...]

Hindering the adoption of Your Products and Services in an Online Forum.
Forcing immediate registration – Requiring a new user to register is a reasonable request, but after you have got them sucked in. The sites which require registration as the first step are putting a barrier in front of adoption.
Having a Long URL – [...]

Some want to know what exactly is Twitter good for? For some, the question goes unanswered, for others, the answer is, well, nothing really. However, if you are in the business of marketing and customer service, Twitter can be a very important tool to use.
Know this: you are wrong if you expect this micro-blogging [...]

דוגמא מענינת לשיווק וויראלי באמצעות וידיאו ב YouTube. הגברת ביימה סרטון בנוסח חדשות עבור משקה אנרגיה (MonaVie) שכנראה משווק ברשת מפיצים. 58,000 צפיות ו 206 תגובות מראות שזה כנראה עובד…

זה מה שקורה שעושים הרבה סמים ואז הולכים ומגדילים את החזה

אסטרגיות שיווק באינטרנט כוללות כל מיני סוגים של איסוף מידע. חברות כל הזמן מסתכלות עלינו כדי לראות איפה אנחנו גולשים, מה אנחנו מחפשים, מה אנחנו קונים, ואוספות פרטים עלינו מאתרים חברתיים מהפרופילים שלנו בכל מיני רשתות. בכל אופן, לאחרונה, כלבי השמירה של הפרטיות מתחילים להרים ראש, ורוצים לערבב את הקונגרס האמריקני בעניין.
חבר קונגרס מוורג'ניה, [...]