בלוג לשיווק באינטרנט, ייעוץ שיווקי, וורדפרס וחיים באינטרנט *

Thinking about building a website for your small business? Well before you get started, it's important that you regard your website as an investment. Try to look on down the road and be sure that the manner in which you build your site gives you the flexibility and cost-effectiveness to grow both your site and [...]

Tapping into the massive audience available to you on Facebook is a giant opportunity for any company. Well, this is why thousands of businesses have created fan pages. Unfortunately though, not all of them appear to know what to do with them. Developing a Facebook fan base and of course keeping those fans engaged can [...]

ברוכים השבים מחג המצות והחירות (סוג של אוקסימורון בפני עצמו). אם גם לכם הצילום הנ"ל מזכיר יותר חרדות מהשק"ש בטיול השנתי, מאשר את ראשי התיבות SEO הגעתם לפוסט הנכון. האינטרנט מלא במידע שבעזרתו תוכלו לבנות את האתר שלכם בצורה הטובה ביותר ולקדם אותו בצורה הנכונה ביותר, מצד שני, הוא מלא גם בתמונות של עכבישים, קישורים [...]

A ruling on Tuesday from the European Union's highest court will stop Google Inc. from selling their brand names as advertising keywords to unauthorized sellers and counterfeiters in Europe. French companies, led by LVMH Moet Hennessy Louis Vuitton SA, want to limit the sale of their trademarks on Google's automated Adwords program. They are afraid [...]

Excellent online customer service could well be worth US$17.3 billion by the time the year's out, according to a new Ovum survey commissioned by StellaService. That is the round figure for the 10.7% premium the report suggests customers are glad to dish out for good customer service. The survey was conducted on multiple fronts: financial [...]

Shoppers are increasingly turning to e-tailers for their product needs and wants instead of wandering through the mall, hoping that they find the right product, and that it's the right size, color, price, etc. If you have been reading this blog, then surely you realize this. Recent figures from the Department of Commerce show that [...]

In its first earnings report as an independent company, AOL posted a small profit for the fourth quarter. It recorded a net income of US$1.4 million, or 1 cent per share, for the quarter. In the same period a year ago, it lost $1.93 billion, because of a $2.2 billion noncash impairment charge. Their revenue [...]

For IT, cloud computing is as significant a development as the invention of the PC! Apple made the iPod a success by changing people's perception of music from a product to a service, a single song to download as needed, as opposed to a physical CD to buy in a store — and the cloud [...]

“Blogs are the most important thing to online marketing since sliced bread.” “Blogs may have their place… but it’s not in direct marketing.” Such disparate views leave us asking who to believe! The blog consultants? Or the “old school” marketing mavens? Bombarded and barraged with hype, marketers can have a tough time deciding whether blogs [...]

Viral marketing campaigns are internet word-of-mouth initiatives which use social networks to increase lead generation and brand engagement. They work across any online platform and easily scale from large to small, exponentially increasing their reach with minimal effort on the part of the marketer. All too often smaller organizations shy away from viral campaigns, assuming [...]

Marketing is probably as old as civilization itself. Since the day that humans first started trading, marketing was present. Since then, the methods of marketing have changed and improved, and we've become a lot more efficient at telling our stories and making our marketing messages known. E-Marketing is the product of the merging of modern [...]

…Chances are that you have heard about the amazing ROI that can be had with pay-per-click advertising on Google, Yahoo!, and Bing. Returning 300% or even higher is not at all unusual with this form of advertising. Here are some tips you can use to trim the fat from your search ad campaigning… PPC…Not For [...]