בלוג לשיווק באינטרנט, ייעוץ שיווקי, וורדפרס וחיים באינטרנט *

These days, companies are looking to maximize the value of all their digital assets; this is both to reduce their up-front costs and to increase ROI on all of their outlays. Digital Asset Management has become so important to firms no matter their size. This provides a way to centralize an organization's digital assets, ensuring [...]

Shoppers are increasingly turning to e-tailers for their product needs and wants instead of wandering through the mall, hoping that they find the right product, and that it's the right size, color, price, etc. If you have been reading this blog, then surely you realize this. Recent figures from the Department of Commerce show that [...]

In its first earnings report as an independent company, AOL posted a small profit for the fourth quarter. It recorded a net income of US$1.4 million, or 1 cent per share, for the quarter. In the same period a year ago, it lost $1.93 billion, because of a $2.2 billion noncash impairment charge. Their revenue [...]

For IT, cloud computing is as significant a development as the invention of the PC! Apple made the iPod a success by changing people's perception of music from a product to a service, a single song to download as needed, as opposed to a physical CD to buy in a store — and the cloud [...]

Most people work from their company's central location, a physical space where everyone in the given organization gathers to exchange ideas and organize their respective efforts. However some have found ways to make money within the comfort of their own home. With the Internet, an ever-changing arena for businesses, some looking to earn money, are [...]

Some want to know what exactly is Twitter good for? For some, the question goes unanswered, for others, the answer is, well, nothing really. However, if you are in the business of marketing and customer service, Twitter can be a very important tool to use. Know this: you are wrong if you expect this micro-blogging [...]

Whether you are planning to sell something online for the first time, or are tuning up and re-launching an existing e-commerce site, drawing visitors to your website is always a huge challenge. Some traditional marketing strategies actually translate well to e-commerce, such as promoting to places where you know your customers congregate. If you have [...]

The Little Guy E-commerce is exciting and beneficial on many fronts – its benevolent affect on the economy is attested to throughout the global community. Two interesting examples are China and Kenya, of all places. Before mobile phones became the byword of Kenya’s ICT success and fiber optic technology was unheard of there, Kenyans waited [...]

מישהו שאל אותי איך לכתוב סיכום או Executive Summary של תוכנית עיסקית (זאת שמשקיעים שממהרים קוראים במקום תוכנית עיסקית). אז הנה כמה נקודות: Step 1 Plan to create a summary each time you write a business report exceeding four pages. Write the summary after you write the main report, and make sure it is no [...]

הנה רעיון טוב שלא שמעתי לפניכן לגבי מנוע חיפוש. לחפש את הדברים החינמיים באינטרנט. כמובן, יש מיליוני הזדמנויות למצוא דברים חינמיים שצפים להם על פני האינטרנט. תחרויות, הגרלות, מי יודע מה. אבל אי אפשר למצוא אותם במקום אחד, ברשימה פשוטה ומאורגנת. זה התפקיד של Freezly. Freezly.זה מושג מאוד פשוט. Freezly מלקט מידע מטוויטר לגבי כל [...]

זאת דוגמא טובה לחברת שיווק וקידום אתרים שיוצאת אם מסע פרסום בשטח. החברה OneUpWeb ממישיגן החליטה לצאת ברכב למספר ערים כדי לתת ייעוץ שיווקי באינטרנט חינם אין כסף ולעודד עסקים קטנים. הם לא מצפים ללקוחות חדשים אבל מן הסתם האפשרות קיימת.. רעיון נחמד ומקורי! One Michigan online marketing company is doing something a bit unconventional [...]

GM, the American car company that declared bankruptcy earlier this year and was taken over by the government (hence, Government Motors), has decided to try eBay as a new outlet for selling their cars. Mark LaNeve, vice president for Vehicle Sales and Marketing, says that the program is going to start today in California. Strange [...]