Take Ebay, or Facebook for example. Both sites have to send inordinate amounts of emails every second to bidders, sellers, friend-requesters, message-senders, it’s astronomical. Many companies pay an email service provider (ESP) to handle all the volume, and pay per email. This ends up costing a few big pennies, even bigger than those giant novelty pennies you can get as a souvenir at the US Mint gift shop.

StrongMail Systems today announced that Beyond.com, the world’s largest network of niche career communities, has reduced its email marketing costs and improved efficiency by moving to StrongMail.

Beyond provides job search and career services across a network of thousands of top-tier industry, local and specialty career sites. They initially used an ESP, which included email alerts, transactional emails and other services connecting employer to job-seeker. They grew, and so did email costs. So they switched to StrongMail.

“Not only has StrongMail reduced our costs, it has improved the visibility into the performance of our campaigns, which helps us better manage deliverability at the leading ISPs,” said Mike Owsiany, Vice President of Strategy and Execution at Beyond.com. “I was impressed by how quickly we were able to move our email streams over to StrongMail, and I expect StrongMail to easily pay for itself in less than a year.”