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Well as you might have heard,Microsoft and Yahoo have finally reached an agreement to merge their search services in hopes of finally being able to compete with Google.
Under the new 10-year, $275 million agreement, Microsoft’s Bing search engine will power Yahoo Search, while Yahoo Search Marketing will be powered by Microsoft AdCenter.
So what has this got to do with small-business owners?
Just make sure you keep your eye on your Yahoo rankings because they are going to change once the Yahoo search engine is replaced by Bing.
As for your Yahoo Search Marketing campaigns, your ads will now be seen across a greater number of websites. If you have been running campaigns through Microsoft AdCenter and Yahoo Search Marketing, once the change takes effect you will only have one campaign to manage. This should free up your time to work on other search marketing strategies.
If you have not ever bothered with Microsoft’s search offerings, the best way to get ready for the coming changes is to learn how to optimize your site for Bing and become familiar with the rules and regulations of Microsoft AdCenter.
Since it became launched, Bing has proven itself to be very amenable to webmasters’ optimization efforts. That means that with a little tweaking you can get your site listed at the top of Bing’s search results, in no time. And if your site is new, you can probably get it indexed faster on Bing than on Google, so you might want to focus your optimization on Bing first. Once you’re ranked well in Bing’s listings, you can tweak your optimization efforts to meet Google’s more stringent requirements.
Here are some ways to get introduce yourself to Bing:
- If you’re frustrated because all of your efforts to get links pointing to your site have not gotten you anywhere with Google, then there’s good news for you! When it comes to backlinks, Bing’s attitude seems to be “the more, the merrier”.
- Bing places a lot of emphasis on the age of a domain, so if you’re new, consider buying an older domain in order to get your site a higher ranking.
- Bing seems to place a lot more emphasis on title tags than Google does, so make sure you use your best keywords in the title tags of each page on your site.
- For Google, the amount of text you have on a web page doesn’t play a huge role. Bing however places a higher value on pages that have at least 300 or so words.
- Google has always seemed to frown on the number of outbound links you have on a page. But Bing actually seems to like them.
