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This little battle follows a bit of an interesting trend seen in the internet advertising world these days. As we
reported earlier, Stumpedia, a tiny little noobie on the scene, is trying to pioneer an entirely new method of advertising, where companies pay per chat instead of pay per click. Meaning, users, if they are interested in a certain ad, can click on it and, if interested, ask a sales representative to chat with them online. If they do, then they pay. Otherwise, the ad is on the site for free. This allows companies to only pay for the most likely ads to cause an actual sale for their product.

Time will tell if this strategy is successful, or if Google will even bother venturing into that field of advertising as well. What we can be sure of is that internet advertising still has a long way to go in terms of sophistication. As we reported with the teaming of strong Tabrio and Inoventiv, more ambitious strategies are now being planned where ads actually enable a customer to search within the ad window and/or call a number within the ad itself and talk to somebody.

There are a lot of potential pathways other companies looking to compete with Google on this front can take advantage up. Up to now, Google has been trying to match them preemptively. Whether, at some point, they will be overtaken by an ambitious entrepreneur remains to be seen.

For now, here's a video explaining how to use Adsense to prop up your wallet.