איך לכתוב Executive Summary
מישהו שאל אותי איך לכתוב סיכום או Executive Summary של תוכנית עיסקית (זאת שמשקיעים שממהרים קוראים במקום תוכנית עיסקית).
אז הנה כמה נקודות:
Step 1
Plan to create a summary each time you write a business report exceeding four pages. Write the summary after you write the main report, and make sure it is no more than 1/10 the length of the main report.
Step 2
List the main points the summary will cover in the same order they appear in the main report
Step 3
Write a simple declarative sentence for each of the main points.
Step 4
Add supporting or explanatory sentences as needed, avoiding unnecessary technical material and jargon.
Step 5
Read the summary slowly and critically, making sure it conveys your purpose, message and key recommendations. You want readers to be able to skim the summary without missing the point of the main report.
Step 6
Check for errors of style, spelling, grammar and punctuation. Ask a fellow writer to proofread and edit the document.
Step 7
Ask a nontechnical person – for example, your parents or your spouse – to read the document. If it confuses or bores them, the summary probably will have the same effect on other nontechnical readers.
